Customer demands have influenced companies to go green. In some cases, these companies were already inclined to be environmentally friendly. It seems that some are now using the labels, such as "organic" "all natural" and "green" a little too liberally.
How can you tell if a company has a genuine interest in the environment? Check out their entire product line, materials or ingredients, and try to discern if they have a commitment to going and staying green.
Some examples? Recently I came across My Emma, a e-newsletter service provider that plants trees every time a new customer signs up for their services - to represent how many trees are saved by choosing e-newsletters over traditional paper mailings. I've been using Seventh Generation products for years. They are a green home products company from Burlington, Vermont (one of the most environmentally conscious cities in the U.S.) that has been in business over 20 years. This is a sign that they came along before the recent 'green' marketing movement. In addition, their Web site includes an entire section for learning more about being ecologically conscious in your purchases and within your home environment, including an "Ask Scienceman" section.
Another part of this going green movement has been eco-friendly travel. This is great for us at Carolina Mornings, because our company team is dedicated to being as environmentally friendly as possible in our own lives. This dedication has made Carolina Mornings an eco-friendly business since Shari began the company over 10 years ago.
Stay tuned tomorrow for the ways our employees and our company practices demonstrate our commitment to be environmentally friendly.
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