The enviro-friendly trend

Customer demands have influenced companies to go green. In some cases, these companies were already inclined to be environmentally friendly. It seems that some are now using the labels, such as "organic" "all natural" and "green" a little too liberally.

How can you tell if a company has a genuine interest in the environment? Check out their entire product line, materials or ingredients, and try to discern if they have a commitment to going and staying green.

Some examples? Recently I came across My Emma, a e-newsletter service provider that plants trees every time a new customer signs up for their services - to represent how many trees are saved by choosing e-newsletters over traditional paper mailings. I've been using Seventh Generation products for years. They are a green home products company from Burlington, Vermont (one of the most environmentally conscious cities in the U.S.) that has been in business over 20 years. This is a sign that they came along before the recent 'green' marketing movement. In addition, their Web site includes an entire section for learning more about being ecologically conscious in your purchases and within your home environment, including an "Ask Scienceman" section.

Another part of this going green movement has been eco-friendly travel. This is great for us at Carolina Mornings, because our company team is dedicated to being as environmentally friendly as possible in our own lives. This dedication has made Carolina Mornings an eco-friendly business since Shari began the company over 10 years ago.

Stay tuned tomorrow for the ways our employees and our company practices demonstrate our commitment to be environmentally friendly.

Environmentally friendly travel

terracurve, the "sustainable travel network" is a great online resource for those looking for environmentally friendly travel destinations and options. You can read about eco news, culture, technology, and more - Asheville even gets recognized on the site as a eco-friendly city.

Most noteable though, is the section for Green Travel Tips. The most popular articles include:

-A New York Times interview with 'ecoprenuer' Dana Ghermine Mayer about green travel trends, where Mayer says eco-friendly travel is better for the world and less stressful for the individual.
-How to pack light enough to bring everything as a carry on, and avoid baggage fees when flying
-Responsible travel guidelines, including packing light, researching your destination, considering carbon offsets, walking or using public transit, support the local and regional economy, and so on.
-A great, brief explanation of Fair Trade (Fair Trade centers around both sustainable development and self-sufficient producers, recognizing hard-working farmers and workers in developing countries as well as the value of the product, establishing both environmental and labor standards.)
-Facts on green travel, and ways to achieve greener travel

These are just some of the many, but I hope they provide a starting point by hitting areas of interest to different people. For example, I was most interested in the Fair Trade article and the article about responsible travel. Someone else, however, might find the green travel ideas most interesting. Regardless, I hope there is something here for everyone- I really enjoyed stumbling across this site.

----------------------------------------------
Did you know? Carolina Mornings offers an eco-friendly certification program for our properties. These properties participate in the program, but many others also have green features.
In the office, we do our part by recycling everything (sometimes it looks like an aluminum can factory in the kitchen, when no one gets around to doing a recycle center trip), using a paperless Internet fax program, and taking part in Adopt-A-Highway for trash pickup. We're always looking for new ways to reduce our footprint.